Uniting WA
We think Uniting WA is one of the most vital and useful organisations in Western Australia. They exist to inspire people, enliven communities and confront injustice. So far we’ve helped Uniting recruit foster parents, raise awareness of homelessness and generate donations.
Our high-care needs fostering campaign (radio, social, outdoor) involved recruiting foster parents for some of WA’s most vulnerable children. After decades of working on cause-related campaigns, you'd think we might have become a little hardened to emotion, but when we met the people who look after Western Australia’s most vulnerable children… well it must have been a dusty room because everyone’s eyes were watering.
We also helped Uniting WA raise awareness of their homelessness services on WA’s most iconic out-of-home site in Yagan Square. We used the site to do something most Western Australians struggle with; actually talk to people who are sleeping rough. We hope our words led by example - reminding Perth that these members of our community deserve dignity.